One of the most popular free Internet Marketing tools is MixPanel. It can tell you the behavior of your app and allows you to work with large datasets without touching any code. A trailblazer in analytics, MixPanel can be used for free, but it also has paid versions starting at $150/month. Let’s take a closer look at these two tools. What do they do? Both are invaluable, but what makes them unique?
Moz
The Moz bar is a useful tool for link building. It will identify sites that are PBNs and link farms, as well as those with low monthly visits, short visit durations, and high bounce rates. This tool is especially useful if you don’t have Google Analytics set up on your site yet. You can use Mozbar to find broken links and determine domain authority. The other tools in the Moz bar suite include the Link Explorer and the Online Presence Checker.
SEMrush
Using SEMrush is a great way to gain more knowledge about your competition. SEMrush scrapes the web and delivers valuable information on keyword rankings, traffic, and competition. The user-friendly interface is easy to use, and it requires little technical knowledge to access and understand. There are a number of free tools available for online marketers, but SEMrush is by far the most popular.
QuickSprout
While many digital marketers opt to use their own software to make their website and content, QuickSprout also provides its customers with a free resource. The online resource gives step-by-step tutorials about marketing tools and techniques, including copywriting, social media marketing, and search engine optimization. Lessons are available in the form of videos, infographics, or GIFs, and include tips on starting a new business and advancing your knowledge about hundreds of digital marketing topics. Unfortunately, the site lacks the interactive elements of other online courses, such as blogs or communities.
MailChimp
In addition to email marketing, Mailchimp is also an all-in-one marketing platform. It offers free domains, landing pages, website builders, and other marketing tools that help simplify the design process. It also helps you segment your audience, track your open rates, and measure your campaign success. Additionally, Mailchimp’s creative tools can help you create emails, social media posts, and digital ads. You can even automate your marketing to save you time and money!
Open Site Explorer
If you haven’t heard of Open Site Explorer, it’s a link analysis tool. It searches the web for websites that link to yours and displays the sites’ link metrics and page authority. Open Site Explorer is free for 48 hours, after which you’ll need to become a PRO member. It’s a great way to track your competition and identify new link opportunities. Open Site Explorer is also an excellent choice for guest posts, as it shows you the domain’s authority and strength.
Google Trends
If you want to understand your competitors’ online marketing strategies, Google Trends is a great tool to use. It allows you to find out what people are searching for and which keywords are popular. You can also see which keywords people are not searching for and what they are remembering. By analyzing this information, you will be able to create the perfect keywords and pages for your site. You can also use Google Trends to monitor the performance of your competitors.
