Whether you’re just getting started or have been in business for a while, a robust digital marketing strategy is crucial to growth. And to stay ahead of the curve, you’ll need a slew of tools that help you execute that strategy.
Google Analytics is a free, simple, and powerful tool that provides insights into how your website traffic is performing. It also lets you monitor keywords and search terms that drive traffic, and helps you optimize your content for better SEO results. It’s updated every two weeks to reflect Google’s algorithms, so you’ll always have the most up-to-date information about how your website is doing.
Slack is a popular collaboration tool that operates in channels designated for certain types of messages, reducing confusion and enabling teams to focus on their work. It’s a great way to de-silo conversations about your company’s digital marketing strategies, while giving your team members the freedom to join or leave specific groups as needed.
BuzzSumo is a great research tool that can help you find the right keywords to use in your content and improve your search engine optimization (SEO). This free software allows you to research any keyword in an instant, providing data like total searches, average monthly volume, and paid difficulty if you’re planning on running a PPC campaign.
Crazy Egg is a useful tool for anyone looking to increase their online sales. Its keyword research and analysis tools give you a competitive edge when it comes to targeting relevant search queries for your target market. In addition, its writing assistant and topic research features are extremely helpful for creating content that readers actually want to read.
Ubersuggest is a good choice for beginner Internet marketers who don’t know where to start with keyword research. It’s easy to use and gives you all the important information about your chosen keyword or keyword phrases, including how much they cost to run an ad on Google and other search engines.
Leadfeeder is a fantastic digital marketing tool for lead generation. Its visitor tracking feature allows you to track who’s visiting your site and gives you more details about them, such as their company names and a link to their LinkedIn profiles. It also gives you information about how long they spent on the page and whether or not they completed any forms.
Email Marketing Tools
A robust email marketing tool is vital to your success as an Internet marketer, and Moosend is one of the best options for small businesses on a budget. The platform is easy to use, with codeless campaigns and automations that can save you time and money. Its form builder can be used to create converting popups for your website visitors, while its real-time reporting and analytics feature will help you measure your results and tweak your strategy as necessary.
KISSmetrics is another valuable digital marketing tool that’s not cheap, but it’s worth it for the ease of tracking and analyzing your campaigns. It starts at $120/month, but you’ll be able to see what works and what doesn’t across all your campaigns.
