Email marketing is one of the most effective ways to build a relationship with your subscribers. It allows you to connect with your customers on a more personal level than social media and it helps you build a strong customer base over time.
But, before you start sending out emails, there are some things you should know. You should choose a reliable and affordable email marketing platform, create signup forms, and set goals for your campaign.
Use segmentation to target your emails by location, age and gender, preferences, activity, and customer journey stage. This will help you send relevant emails to the right people at the right time, resulting in more sales and conversions.
Create a great subject line
The subject line is the first thing your subscribers see when they receive an email from you, so it’s crucial to get it right. It should catch the recipient’s eye, make them curious about what they’re about to read, and entice them to click through and read the rest of your message.
Keep your subject lines short and to the point. They should be between five and seven words long and should include an offer or a compelling reason to sign up for your newsletter. If you can’t fit the whole offer or reason in your subject line, consider including a number or statistic to add credibility and spark curiosity.
Create an interesting and informative content for your emails
Using a variety of images in your email is also a great way to grab the attention of your readers. However, be careful not to overwhelm them with a lot of text or they’ll lose interest.
A good email marketing platform should allow you to create high-quality, attractive emails that are easy to read. This means that the tool should have a responsive email editor, high-definition photo editing capabilities, and a large selection of templates for you to choose from.
Create a simple and easy-to-fill-in opt-in form
Email marketers who want to grow their list should focus on creating a simple, but effective, opt-in form. Having a simple and easy-to-fill-in form will ensure that more people join your list, which is essential to growing your business.
You should also be sure to keep the process as short as possible and avoid asking for too much information in your opt-in form. People hate wasting their time, so having an opt-in form that asks for too many details will make it more difficult to fill out.
Set goals for your campaigns
Before you launch any campaign, set a goal for the campaign and a timeframe for it. These goals will give you a clear vision of your success and will help you measure progress along the way.
Tracking your results is an essential part of any successful marketing strategy, so be sure to track your email open rate, click-through rate (CTR), and unsubscribe rates. These will give you an idea of how effective your campaigns are and whether you should keep on sending them.