Email Marketing is one of the best ways to get your message in front of your customers. It offers a personal touchpoint and is cost-effective when compared to other marketing platforms. Plus, email marketing can be used across all devices, delivering a wider reach than most other digital advertising channels.
Email Segmentation
Creating segmented emails is an effective way to target subscribers with content they’re likely to enjoy and increase open rates. It also helps reduce the number of unsubscribes and improve your overall ROI.
MailChimp is a well-known, beginner-friendly email marketing service with an excellent free plan and a wide range of other features. It’s easy to get started with and you can even import your subscribers from other platforms through integration.
Constant Contact is a popular email marketing service that dates back to 1995 and is designed for small businesses, bloggers, and ecommerce stores. It offers a 60-day free trial and has an extensive library of resources for learning to use its platform.
Benchmark is another easy-to-use free email marketing service that’s a great option for beginners and businesses with less than a thousand subscribers. It has a simple drag-and-drop editor and a big selection of pre-designed templates, and it’s even built-in with email tracking and social media sharing tools.
It’s a good choice for small businesses looking for a simple, low-cost option that allows you to create automated workflows and landing pages. However, there is a limit to how many emails you can send each day and you won’t be able to track individual click-throughs.
The paid plans add a bunch of features that are useful to business owners. These include a visual marketing automation workflow builder that lets you set up automated campaigns with ease, and a website event tracker that allows you to send emails based on specific events.
Moosend is an easy-to-use email automation software that lets you send personalized emails to your subscribers and track their behavior and preferences. It has a robust segmentation feature and offers a detailed campaign performance report so you can see how to improve your results.
Omnisend is a top-rated email marketing solution for ecommerce stores, especially those using Shopify or WooCommerce. It’s free for a limited number of subscribers, but it can be upgraded to a premium plan.
In addition to its incredibly smooth ecommerce-oriented integrations, Omnisend’s free plan includes a handful of other unique features, including A/B testing and pre-built automations. It also provides a variety of gorgeous, ecommerce-focused email templates to choose from.
It also lets you automate abandoned cart emails to encourage repurchases. It has smart segments that automatically group your subscribers based on their behaviors or past purchases, and you can customize them to suit your needs.
Unlike many other email marketing services, the free version of this service doesn’t count inactive subscribers toward your monthly allowance. This is a welcome change because it ensures you only get to use the tools you need, and doesn’t put a dent in your budget.
