There are plenty of Internet Marketing tools out there for a small business to use. These can help you develop a powerful, data-driven marketing campaign without breaking the bank. They’re all easy to learn and can make a big impact on your business.
Search Engine Optimization (SEO) is a key part of any Internet marketing strategy. It involves optimizing your website’s content and pages to increase its ranking in search engines such as Google, Bing, and Yahoo. This can include keyword research, citation building and content curation.
It’s also a great way to get to know your audience and target new customers. These digital marketing tools allow you to find out what keywords people are searching for your product, what your competitors are doing and even how to create more relevant content.
Google Analytics is a free tool that can provide you with detailed insights into how visitors use your website. You can track how many visitors come to your site, which devices they use and where on the page they land. You can also analyze your site’s performance in terms of conversion and traffic.
You can also use this free tool to track the keywords your competitors are using and see how they are attracting traffic. The tool lets you see the average monthly searches for each word and shows you how much competition there is for each keyword.
The tool has an intuitive design that makes it easy to use. You can create and publish emails, landing pages, and pop-up forms with ease. It also offers email automation and A/B testing, as well as a client library.
MailChimp is another popular email marketing tool that’s free for up to 1,000 subscribers and 12,000 emails per month. It also offers a variety of other features, including email automation, A/B testing and contact segmentation by interest and category. It’s a good choice for small businesses that are just starting out and want to get their foot in the door with email marketing.
CoFoundersLab is a great tool for finding an additional cofounder, member or advisor to help grow your company. It uses AI to help you search for an individual who meets your specific needs. It’s a great way to find the right person for your company when it needs extra support, and you can get started with it for free.
Moz Local is one of the best local search marketing tools out there. It allows you to monitor your company’s visibility on local search engines and other online directories, such as Yelp. This tool will give you a competitive edge over your competition and make it easier to market your business.
Buzzsumo is another social media tool that can be used to find out what people are talking about on your competitors’ blogs and websites. It can also tell you what’s working on Twitter, Facebook and other social platforms and how to improve it.
It’s free for up to 500 sites, and it will crawl them for you to review the content. It will also check if there are any issues with the page such as broken links and if the page is mobile-friendly.
