Creating an email campaign is relatively easy if you follow a few simple steps. First, remember that content is king. You can design the email from scratch or use templates provided by the email marketing service. In addition, there are tools to increase the open rate and click-through rates. Using a lead magnet can also increase your open rates.
Content is king
One of the most important elements of email marketing is content. Not only does it create a more personal experience for your customers, it can also help you build a relationship with them. Your content will also give them information about your brand that will help them make a purchase decision. Studies show that more than six in ten internet users like to read about a brand. They also spend 20% of their time on the web reading. Consequently, it’s important to make sure your content meets their specific needs.
While many people may consider the phrase “content is king” a cliche, marketing experts know that it has enormous value. Though it was first conceived nearly a quarter century ago, the notion remains relevant today.
Personalized subject lines generate a higher open rate
A personalized subject line can capture the attention of your recipients and drive more clicks. People are curious by nature, and when your subject line makes them want to find out more, it will be more likely that they will open your email and take action. The key is to write an intriguing title that piques the reader’s interest, yet avoid sounding spammy.
You can test multiple variations of a subject line to see which one generates the highest open rate. To do this, create a test in which you send different versions of the subject line to a small group of your contacts. Once the test has been completed, send the subject line that generates the highest open rate.
Segmentation tools increase click-through rates
Segmentation tools increase click-through rates by sending relevant emails to the right audience. Segmented email marketing helps you to target the right audience with personalized content, which can persuade them to buy a product or complete an order. The major email marketing service providers like Aweber and GetResponse provide built-in tools that make segmentation easy.
Segmentation tools help you to create lists for different audiences based on the types of information they possess. For example, a segment could be based on the types of people who have purchased a certain product in the past. Another example of a segment is a segment based on the types of browsing devices used. A dedicated segment could be for people who have purchased from a particular store.
Creating a lead magnet
If you want to grow your email marketing list, you must create a lead magnet that aligns with your business. The lead magnet should highlight your unique features and build trust among consumers. For example, a paint manufacturer might produce a video series of tips on painting a room. However, you would not publish a guide on how to unclog a drain!
Creating a Lead Magnet that is overly complicated will only defeat its purpose and turn people off. Create something that your target market can easily consume. An eBook or video is a good choice, and can help solve your buyer persona’s problem quickly. This way, your lead will move down your funnel faster.
Building an email list
When you start an email marketing campaign, you will need a list of email addresses to send emails to. Luckily, there are several ways to collect email addresses. One simple way is to ask for them when they subscribe to a newsletter. Another is to ask them when they purchase a product. Regardless of which way you collect them, make sure that you offer them a valuable incentive.
Another easy way to build your email list is through social media. You can use Facebook and Twitter to draw visitors to a page that includes your opt-in form and free content. You can also use a click-to-tweet plugin to promote milestones and your opt-in page. This makes sharing on the popular social media sites instant and simple. If you don’t use social media, you can also include a signup form on your Facebook page.
