Regardless of whether you’re a complete beginner or a seasoned professional, there are some tools that will help you get started on the web. These tools can help you create an effective website, write effective copy, and improve your marketing efforts. Some of the best tools are free or inexpensive, and are perfect for those with a limited budget.
Canva
Canva is a website that lets you design everything from business cards to stationary. The free plan has many great design features that are perfect for beginners and allows you to import images from other websites or stock images. Paid features include more options, but can be worthwhile if you plan to create unique content.
Slack
Slack is an online chat platform that makes it easy to collaborate with your team. You can add team members to channels and notify them when something new is posted. You can also send personal messages to team members to alert them about new discussions. Slack also has a new user interface that makes it easy to find other people in your workspace. You can also browse through people’s profiles to find out more about them.
Screaming Frog
Screaming Frog is a great tool for beginners who are looking to improve their search engine results. It can help you check old URLs to see if they have been redirected and to see what type of meta data is being used. It can also identify if a website has spam or malware, which can slow down your pages.
LinkedIn is a platform that offers a range of marketing tools. As of the last year, it has more than 808 million active users worldwide. Of those, about 66 million are in the US alone. However, many businesses fail to utilize the social networking site for its true potential. As one of the most popular websites among business owners, LinkedIn offers a wealth of opportunities for marketers, both newbie and established alike.
Kissmetrics
Kissmetrics is a popular Internet marketing tool that helps website owners understand their audience’s behavior. The software can be used to identify trends in customer acquisition and monitor which marketing channels are working. It also lets you segment your audience into “populations” to track growth and behavior by group.
Moosend
If you’re starting a business on the web, one of the most important tools is an email marketing tool. This can help you build stronger relationships with your customers. Moosend offers an easy to use interface and a free plan for your first email campaign. Moosend has a host of email marketing features, from email templates to conditional blocks. The platform is also able to segment your contacts so you can send them more relevant content.
Google Analytics
Google Analytics is a great tool for webmasters because it allows you to track website traffic and determine which pages and channels are converting best. You can even create goals to track certain actions like phone number clicks or form submissions. This way, you can determine which of your pages and channels is generating the most revenue.
