Email Marketing is a great way to promote a business and increase profits. Email is one of the most competitive channels for marketing, so it’s important to learn how to optimize your emails to increase profits. Fortunately, there are several tools available to beginners. These include MailChimp, MailerLite, ActiveCampaign, and Constant Contact.
MailChimp
MailChimp allows users to create campaigns, send emails, and send postcards. It also offers tools for tracking email open rates, click rates, and subject lines. With MailChimp, marketers can automate their communications with their audiences to focus more time on content and ROI. They can also create landing pages to collect new contacts or offer discounts and promotions.
MailChimp’s editor allows users to customize various elements of their emails, such as font size, background color, font style, and text alignment. For example, the text in a campaign can be adjusted to fit a smaller font size on mobile devices. Even if a user is only using a free account, they can still edit their emails and add branding.
MailerLite
If you’re new to email marketing and want a simple email marketing platform that won’t break your budget, consider MailerLite for email marketing for beginners. This simple software allows you to build and segment lists, nurture leads, and build an audience. It also features an automation editor that lets you build lists, create segments, and tag subscribers. The platform also has a handy unsubscribe count and bounce rate tool.
MailerLite also offers a free email marketing platform for up to 1,000 subscribers, but the customer support is very limited. Unless you sign up for the Advanced plan, you won’t get live chat support. However, you can access a knowledge base full of tips and tutorials to get you up and running. You can also use MailerLite’s free online courses to learn how to use the email marketing platform.
ActiveCampaign
ActiveCampaign is a drag-and-drop email editor that makes it easy to create beautiful, engaging emails. It has a built-in feature that hides content blocks on mobile devices and offers beautiful email templates that you can customize and reuse. The platform also supports SMS and social media marketing.
With ActiveCampaign, you can automate just about anything. Not only can you create email sequences to send to different groups, but you can also create triggered emails and automate certain emails based on your contacts’ behavior. The system also guarantees high email deliverability, provides various analytics, and offers free migration from other email marketing services.
Constant Contact
Constant Contact email marketing for beginners is not difficult to set up. It simplifies the process of setting up your email marketing lists so that you can spend more time creating campaigns and engaging customers. Luckily, this email marketing service also provides statistics that can help you understand your business’s email marketing performance.
Constant Contact integrates with most popular CRM software and has a wide array of features to help you track and analyze the performance of your emails. You can set up automatic emails, set specific days of the week to send emails, and integrate Constant Contact with other services like Hubspot and Shopify. It also includes drag-and-drop email design tools and dozens of email templates. You can also customize the design of your email newsletter by adding background, visual imagery, and call-to-action buttons.
