Whether you are just starting out in Email Marketing, or you are looking for ways to improve your current campaign, there are several key factors to keep in mind. Read on to learn how you can create a successful campaign, and begin growing your email list today!
Create a welcoming sequence
Creating a welcoming sequence for email marketing is a great way to boost sales and increase customer loyalty. But do you know what a welcome sequence is and how to create one? A welcome sequence is a series of emails you send to a subscriber immediately after they sign up. It helps you establish a connection with a prospect, warm them up and introduce your company.
A welcome series can also be used to set expectations for future emails. If you’re selling products, use the welcome emails to introduce your products and services. For example, you could email a welcome email that includes information about your free trial, as well as links to buy the product.
A/B test subject lines
Using A/B testing to improve your email marketing strategy isn’t difficult. However, it’s important to approach testing methodologically. There are some best practices you should keep in mind to ensure you’re getting the best results possible.
For example, one study shows that emails with personalized subject lines have a 26% higher open rate. Likewise, using emojis in subject lines increases unique open rates by 56%.
Capitalization is also an important factor when it comes to email open rates. A/B testing can show you which style of capitalization works best for your particular email. However, one style might work better for one email, but not for another.
Create a CTA
Having a CTA is important for email marketing. Whether your goal is to sign up for a free trial, buy an eBook or visit a website, a CTA is necessary. It also helps increase your click through rate.
A CTA should be simple, but it should also be effective. If you don’t compel people to act, you’ll have a low conversion rate. A CTA doesn’t work without first building up interest. It is important to create a sense of urgency to compel people to take action.
One way to do this is by offering a discount or a bonus. These incentives can increase conversions by a considerable amount.
Keep existing patrons in the loop
Whether you are a restaurant owner or an email marketer, there are many things you can do to keep existing patrons in the loop. For example, you can send an email that goes into detail about specific recommendations. Or, you can use an email to announce a big change at the restaurant. Whatever you do, it is important to make sure you are sending emails that will be read by your patrons. The more emails you send, the more time they will have to learn about the change.
A popular restaurant email is Domino’s. This email is sent daily and includes a “learn more” section for subscribers. It also lets subscribers choose the category they want to receive emails from. You can test the frequency at which you send emails to see which is more effective.
