When you start your email marketing campaign, one of the most crucial parts is to create an audience segmentation strategy. This is crucial if you want to be successful in your email marketing campaign. Email marketing tools can help you achieve this goal with a number of features. Regardless of whether you’re a small business or a well-established brand, effective audience segmentation features are crucial to achieving success.
SendPulse
If you’re looking for a free email marketing tool, SendPulse might be the best option for you. This multichannel platform offers email marketing, push notifications, chatbots, and SMS. It’s free to use, and it also comes with a large knowledge base. It also offers 24/7 live chat support.
The free plan gives you access to the email editor and web push notifications. You also get up to 10,000 subscribers and 10,000 messages a month. Zoho Campaigns, the email marketing offering from Zoho CRM, is another option that offers a free plan. It has an excellent email marketing tool with a large number of features and native integration with Zoho CRM. Zoho Campaigns also has a free plan that lets you send up to 12,000 emails to 2,000 subscribers. You can also use it for up to five users. It offers the essentials of email marketing, but it can get confusing at times.
MailChimp
If you’re looking for a free email marketing tool, MailChimp might be the right choice for you. While the platform is free to use, you still get all the features that paid programs offer. For example, the Mailchimp CRM allows you to create detailed profiles of your customers and assign a lifetime value to each customer. Mailchimp also offers dozens of integrations that let you integrate with other programs and services.
MailChimp has two free email marketing plans that allow you to send as many as 10,000 emails per month to as many as 2,000 subscribers. The free plan also comes with most tools, including inbuilt CRM. You can choose to upgrade to a more expensive plan if you need more features or a larger list. Mailchimp also offers a pay-as-you-go option that’s cheaper for small businesses. Its free plan also comes with several integrations that allow you to track the performance of your email marketing.
Sender
Sender is an email marketing tool that has an easy-to-use drag-and-drop interface and flexible pricing. Its free plan allows you to send up to 15,000 emails per month to up to 2,500 subscribers. The platform also has advanced features including automations, forms, and push notifications. You can use these to move subscribers to different lists or update custom field values.
Sender also offers customizable forms and pop-ups, which can be embedded on your website or landing pages. These forms capture unique information about your leads. You can even use these forms to notify customers if their shopping cart is abandoned.
GetResponse
If you’re looking for a free email marketing tool, GetResponse might be the right choice for you. This email marketing platform allows you to segment your lists according to your specific needs and even send surveys to your mailing list members. Additionally, it’s easy to add custom fields and perform search and blacklisting functions on your contacts. Moreover, its Email Creator feature has more than 500 templates that you can choose from to create beautiful and visually appealing emails. It is also compatible with mobile devices, making it possible to send emails to your subscribers from any device.
GetResponse offers four pricing plans that are specifically designed for different business needs. These plans cater to small businesses, growth-oriented organizations, and marketing professionals. The cost of the plans increases as your subscriber list grows. Moreover, you can also add features to your subscription for a fee.
