To effectively use email marketing, you need experience in this area and a good method for tracking your results. That’s where Alex Chris comes in. He’s a digital marketing consultant with an MSc in eCommerce and has consulted with Fortune 500 companies across a variety of industries. He also blogs regularly about digital marketing and SEO, and his work has been cited by leading marketing websites.
OptinMonster
OptinMonster is an email marketing platform that helps you build and maintain a list of subscribers. The site has many pre-built templates for different types of campaigns. This gives you a lot of flexibility. You don’t need any design or coding experience to create your email marketing campaign. You can simply change the text in the builder and get started. The builder also comes with a library of pre-configured Blocks, making campaign design a breeze.
OptinMonster has a built-in shopping cart abandonment feature that can target those visitors who left without purchasing. This feature is great for ecommerce stores that experience a lot of shopping cart abandonment. Shopping cart abandonment is a huge problem for online stores, causing trillions of dollars in lost revenue every year. With this feature, you can target users of Shopify, BigCommerce, and WooCommerce.
Ray Tomlinson
Ray Tomlinson was the computer engineer who sent the first email in 1971. It was an email sent to one computer user by another, and it introduced the “@” symbol to the email address. The internet’s transport layer uses TCP/UDP to transport the message between computers. The concept of instant communication between machines was so beneficial and practical that it spread. Its use was further expanded as internal networks were developed, and protocols became more complex.
The idea for email marketing began in the early 1970s when an MIT computer science graduate named Ray Tomlinson was hired to work on one of the earliest components of the ARPANET, which was the precursor to the internet. He designed a program for sending networked email. At the time, most computers allowed users to exchange messages, but very few were networked. Tomlinson also created the “@” symbol that identifies networked email. Today, email is considered a fundamental element of our digital environment.
Alex Chris
One of the most important things to consider in email marketing is how often you should send messages. As Alex Burch notes, too many emails can negatively impact the deliverability of your emails. However, some brands will need to send emails frequently. For example, Groupon sends out emails frequently, and their subscribers expect this.
Etsy shop
You can use your Etsy shop to send out email marketing messages to customers. You can do this by embedding a signup form in your shop. This way, your customers will already know you exist. You can use OptinMonster to create an optin form that is integrated into your Etsy store.
To make sure that your subscribers are interested in your email marketing messages, make them compelling. In addition to a great subject line, you can also include a link to your Etsy shop at the bottom of your email.
