A sales funnel is a framework that describes the different stages in a customer’s journey, from awareness to purchase. It also helps marketers track their results and make improvements to their business.
The main goal of a sales funnel is to attract prospects and convert them into customers. It can be used for a variety of businesses, including brick-and-mortar stores and websites.
To make sure your funnel is optimized, you need to understand all the different stages and how they relate to each other. This will help you maximize your marketing efforts and increase your revenue.
In addition to attracting new leads and closing more sales, a well-designed sales funnel can have several other benefits. These include access to new markets, increased revenue and improved brand awareness and reputation.
Start with the right content and leads
One of the first things you should do when creating your sales funnel is to create quality content that will attract new leads. This can be in the form of a downloadable ebook, an online quiz or anything else that will answer a problem or question for your target audience.
Next, you should make sure that you have an easy way to capture their contact information. This can be done through forms or popups that are added to your website or even through ads on social media.
Once you have their email address, you can begin to nurture them with relevant and valuable content. This will help build a relationship with them and keep them coming back for more.
Use a bait offer
A bait offer is a low-risk way to attract prospects to your sales funnel. These offers are meant to get your target audience to enter the sales process before you move them on to bigger, more expensive items.
They’re also a great way to identify which prospects are interested in your big-ticket items and to determine who you should avoid bringing into the sales funnel altogether.
Using these tactics can help you avoid losing potential customers to other companies that are offering similar deals. This will allow you to focus on the highest-quality leads.
The bait offer can be a free trial of a higher-priced product, a discount on your premium offering or anything else that will put them on your “shopping cart” and ready to buy.
When you’re offering bait, make sure that you’re providing a high value to the person who takes up the offer. The higher the value, the more likely it is that they will go on to buy your high-priced products.
You may have to do some A/B testing here, too. You might find that a different version of the bait offer, like a lower price or a shorter free trial, is more appealing to your target audience.
Another thing to consider is that if you are running your bait offer at a loss, you can still make money off of it. This is because your audience will be primed to move on to more valuable purchases in the future, and they won’t mind a small investment at this point in their journey.
