Email Marketing the easy way
One of the best things about email marketing is how much it can help build relationships with your customers. You can provide valuable information that is relevant to them and increase your brand’s credibility and trust in the process.
But just as important is the fact that it can also drive sales. If you’re able to create personalized emails that are consistent and provide value, your subscribers will likely be more loyal and – if they opt in for more emails – more willing to buy from you in the future.
The key to successful email marketing is understanding your target market and putting them first. Then, you can focus on the other aspects of your marketing strategy to make sure you’re reaching as many people as possible.
Creating an email marketing strategy that works for you isn’t an overnight task, but with patience and commitment it can become a rewarding experience. Here are a few steps that can make the process easier for you and your team:
1. Grow Your List
The most important part of any marketing strategy is generating leads. You can do this by placing an email signup form on your website, adding a form to your e-commerce site or asking for email addresses during customer surveys.
2. Set Up An Automated Series Of Sends
Once you’ve built your list of subscribers, you can use an autoresponder to send a sequence of emails. A good autoresponder will let you set the frequency of each email and keep the messages as relevant as possible. This helps ensure that each email reaches its intended audience and drives them to take action, whether it’s clicking on a link, sharing your blog post on social media or buying your product.
3. Write Great Subject Lines
It’s said that 80 cents of your email’s success comes down to the subject line. The most effective subject lines entice curiosity and are personal and highly relevant to the recipient.
4. Choose the Right Time to Send Your Emails
The time at which you send your emails can have a big impact on your open rate. A study by Campaign Monitor, Omnisend and Klaviyo found that Tuesday at 11 am ET is the most effective day for sending an email.
5. Optimize Your Emails for Mobile
The majority of email opens occur on mobile devices, so it’s important that your emails are designed with this in mind. Responsive email designs that adapt to different screen sizes will keep your subscribers engaged and make them more likely to click through your links and purchase from you in the future.
6. Add CTA Buttons
It’s also essential that your email includes a call-to-action (CTA). Whether you want them to click on a link, share your blog post or reply to your message, you need to make it clear and obvious what you’re trying to accomplish with the email.
There’s no right or wrong answer for this, but using a simple and clear CTA will help your email stand out from the rest of your subscribers’. Plus, it’s easier for your readers to navigate through your email and find the information that they’re looking for.
