The Internet is a vast and ever-changing source of information. And with that comes a wide range of online marketing tools available to businesses for free. Many of these tools are essential for any business owner who wants to grow their online presence and drive traffic to their website.
Content is king for businesses and a great way to get found online, but it can also be time-consuming to create the right type of content. Fortunately, there are tons of free online tools that can help you write better content and promote it across the web.
Headlines for Social Media Posts
Writing a captivating headline that drives traffic and shares to your blog or online content is a key part of any marketing strategy. CoSchedule makes it easy to come up with catchy, attention-grabbing headlines that drive engagement. They even offer a free basic plan that allows you to schedule posts to multiple networks from one platform.
Readability Test Tool
Using a readability test is a smart move for anyone writing or editing content. It can catch errors in grammar, sentence structure, and word usage that could be causing readers to lose interest. Enter a URL or block of text into the Readability Test Tool for an immediate analysis of the readability of your content.
BuzzSumo
The best part about BuzzSumo is that it gives you a broad overview of your competition and how their content performs with search engines, audience demographics and primary keywords. Having this knowledge can save you a lot of time when planning your marketing campaigns.
Keywords and Backlinks
When it comes to gaining more visibility on Google and other search engines, SEO can be a challenge. With so many competing websites vying for rankings, it’s important to be able to identify opportunities to outrank competitors and get in front of the right target audiences. There are a number of free online tools that can help you discover relevant keywords, identify potential backlinks and track the success of your current SEO campaign.
Ahrefs
If you’re looking to improve your search engine optimization, Ahrefs is a must-have tool. Its site explorer lets you plug in any URL to see its organic keyword rankings, while its search query planner shows you the top-performing keywords and identifies their sources of backlinks.
Screaming Frog
Screaming Frog is another website crawler that can be used to evaluate a site’s SEO. It can crawl up to 500 URLs per site, and its interface is easy to navigate. It checks metadata, titles, link errors (400/500, 301 redirects), and hreflang attributes.
A Free Tool for Project Management
Trello is a great tool for organizing projects and tasks by assigning them to people. It displays each project as a “board” with cards and checklists, making it easier to keep track of things.
It’s also a great resource for checking on the progress of projects and determining what needs to be done next. This can help you stay on track and avoid losing valuable time as your startup grows.
