The Internet is awash with marketing resources and tips, but it can be overwhelming to know where to begin. Fortunately, there are many free high-quality tools that can help you plan, execute and get really great results from your marketing efforts.
Creating and implementing effective digital marketing campaigns is important for businesses of all sizes. In fact, marketing is one of the most essential tasks for any business if you want to grow your sales and increase your visibility. However, it can be expensive to implement some of the more sophisticated marketing strategies.
There are many free tools that you can use to make your digital marketing campaign more effective, but it is important to understand what works best for your business. Here are some of the top free marketing tools that can help you reach your target audience and grow your business:
Web Forms for Capturing Leads
Adding web forms to your website is a great way to collect leads. This tool allows you to create a simple form that can be used to capture emails, phone numbers and other information from visitors. You can also customize the form and add a call-to-action to it for more engagement.
Emails for Building Your List
One of the most important aspects of online marketing is collecting and nurturing your email list. MailChimp is an excellent tool for this purpose and it offers a number of features to help you build and send targeted emails. You can even set up custom templates, send A/B tests and track the results.
Google Search Console is a free service that lets you monitor and troubleshoot your site’s performance in search engines. This includes checking incoming links, fixing indexing issues, disavowing links and more. You can even request re-indexing of your website, verify your domain and set a preferred version of your domain name.
HubSpot’s website grader is a useful tool for evaluating your website. This can help you determine how much you need to improve your website. It also lets you compare your website against competitors, see what kind of traffic your site is getting and track your conversions.
Portent’s title maker is a fun and effective tool for coming up with titles for blog posts, articles or videos. You can enter keywords, and it will generate a title that looks professional and is perfect for attracting attention.
Share Links for E-Commerce
Using branded social media and email links is crucial to driving traffic and improving your search engine ranking. The Share Link Generator will create Facebook, Twitter, and Google Plus share links as well as email “mailto” links. You can also create a “pin it” link for Pinterest or even embed them into your website.
SEO Tools for Free
This free SEO toolbox will analyze web pages on the fly and provide recommendations for optimizations. The tool can also check backlinks and keyword density. It will help you find out which keywords are working and which ones aren’t.