A sales funnel is a series of steps that lead a visitor through the sales process from awareness, to decision, and finally to purchase. It’s an essential tool for any small business.
Understanding your buyer personas is the first step in creating a sales funnel that works for your company. This will help you identify your ideal customer and frame your products and services to appeal to them.
The next step is to set goals and track your success. Goals let you define the outcome that you want from each stage in your sales funnel — more leads, product demos, e-newsletter sign ups or even purchases.
This stage is also where you start to see changes in your conversion rates. This will give you a chance to tweak your sales funnel as you test new offers or campaigns to improve your results.
To start, you’ll need to create a number of Snapshots within Crazy Egg to monitor how people interact with your website and the content on it. This will enable you to track how much time people spend on each page, where they click and scroll, and other important metrics.
You’ll then be able to use this information to optimize your content and marketing efforts as you move your prospects through your sales funnel. This is a crucial part of any small business’s marketing strategy, and can make all the difference between a profitable sales funnel and an unsuccessful one.
In this phase, you should focus on generating leads with incredible content. This can include blog posts, email newsletters, social media, or any other form of compelling and relevant content that addresses your target audience’s needs and interests.
The key is to create content that informs and educates your prospect while at the same time demonstrating your expertise. This content will ensure that your prospect knows what you have to offer and hooks them into asking for more information.
It’s also important to make sure that your content isn’t overly aggressive, as this could turn off potential customers who are not ready for a sale. If you’re unable to do this, then you may find it hard to convert them into paying customers.
This is the point where you can use bait offers to attract attention and prime your prospects for the next stage in your sales funnel. This can be done through social media advertising or by offering a free trial of your service.
By putting out low-risk offers that are essentially bait, you can pre-sell your more valuable offerings to these potential customers in the future at a higher profit margin. This is especially helpful for those who are hesitant to pay full price for your service or product.
Then, once they’ve made a purchase, you can continue to provide value and re-engage them with relevant content. This is a vital way to get your existing customers to re-engage with your brand and stay on board for the long haul.
