Email Marketing the easy way
One of the most effective ways to grow your business is to build an email list. Having a large email list means you can market to customers and prospects more effectively, and keep your message top of mind when it comes time for purchase decisions.
Start by collecting leads from your website and acquiring their email addresses via an opt-in form. Once you have their email address, you can use an automation tool to automatically send them emails. This will help you avoid being blocked by the spam filters, and ensure that your subscribers are receiving your messages on a regular basis.
Make the most of your email list by segmenting it to target subscribers with relevant and personalized content. Segmentation allows you to customize the content in your emails, based on a subscriber’s lifecycle stage and contact data. For example, if you’re an online clothing retailer with different product offerings for men and women, you can send separate emails to each subgroup.
Segmentation also helps you determine when to send emails, based on your customers’ habits and the time of day they most frequently shop. For instance, you may want to send email reminders to customers about an upcoming sale or a discount they can take advantage of during a busy shopping period.
Getting your emails open the first time is crucial to increasing your conversion rate. That’s why it’s important to spend time crafting subject lines that catch readers’ attention and get them to click the links in your email.
Be conversational, not generic
When writing your emails, try to speak like a trusted adviser or friend. This will make your subscribers feel comfortable and at ease, and encourage them to continue reading until the end.
Write in your industry’s jargon, but leave out acronyms so that your audience can easily understand the information you’re sharing. This will also make your audience feel more confident in their decision to buy from you, as they’ll be able to see that you know what you’re talking about.
Be direct and honest, but lighthearted at the same time. This will encourage your subscribers to read your emails until the very end, and it will boost your overall open rate.
Always have a CTA in the email
A call-to-action (CTA) is the most important part of any email, and it’s the best way to motivate your subscribers to take action. A simple call-to-action, like “Shop now” or “Click here to sign up for our newsletter,” is enough to inspire subscribers to action.
Optimize your email for mobile users
Emails can be difficult to read on mobile devices, especially with short attention spans. That’s why it’s important that you optimize your mobile-friendly emails for the most efficient delivery. For instance, you can choose to use a responsive design that adjusts to the device being used to view your content, or a landing page that loads faster on mobile.