Email Marketing the easy way
One of the most effective ways to grow your business is with a strong email marketing campaign. It’s a great way to keep in touch with customers, build brand loyalty, and drive revenue. But it’s also an incredibly competitive form of advertising, so you need to do your research and know how to get the most out of it.
Start by building your list with targeted optins. This means offering something free that people want to give you their email address for, like a download or an exclusive discount. This is often called an “optin bribe,” and it can help you build a strong email list without spending a lot of money.
Use storytelling in your emails to draw users in and engage them. A good story can make your message memorable, and it can even trigger emotions like excitement, curiosity, or a sense of urgency in users.
Personalize Your Emails With Segmentation and Contextual Content
Using data to segment your list allows you to send more personalized and relevant messages, which can have a positive impact on open rates and click-throughs. You can do this by using information you already have about your subscribers, such as their location or the products they purchase.
Create a series of emails that fulfill a specific objective, such as driving traffic to a blog post or encouraging e-commerce purchases. This helps you ensure that each email is timely, relevant, and valuable to your audience.
Keep in mind that your messages should be short and direct, as most users will read them on a mobile device. If you need to share a lot of information, consider creating a blog post or landing page instead of an email.
Personalize Your Emails With a Human Tone: The goal of your email is to connect with your user, so it’s important to speak directly to them and to use their name. This lets them feel a connection with you and gives them a sense of trust.
Craft Engaging Titles That Pique Their Curiosity But Don’t Bait And Switch: Subject lines are the first thing users see when they open your email, so it’s crucial to have a line that draws them in and makes them want to read more. It’s also vital to avoid baiting or switching users, as this can negatively affect your deliverability and increase your bounce rate.
Use a friendly tone and speak in the language and style that your users use themselves, which can lead to higher engagement. A simple way to do this is by incorporating numbers and other non-descriptive language into your copy.
Include Social Media Buttons and Forward-To-A-Friend Links: It’s important to make it easy for your subscribers to share your email with their friends. This can be as simple as adding a button or an on-screen link that lets people easily send it to their friends.
Run an A/B test: Experiment with different subject lines, layouts, and calls to action to find which ones convert better and which generate the most click-throughs. This will allow you to improve your email campaigns for future campaigns.