Email Marketing is a critical part of any digital marketing strategy. Not only can it help you drive traffic and leads, but it also helps you turn those leads into loyal customers. Despite the fact that it can be more challenging to grow an email list than other digital marketing channels, there are plenty of tools available that allow you to send free email campaigns up to a certain level.
Emails are more personalized than other forms of media, and that means you can reach your audience in a much more targeted way. Using email to send out customer surveys, thank your customers for their purchases, or even just say hello can be a great way to connect with them and build trust.
Some of the best email marketing platforms also offer a wide range of ecommerce tools and features. GetResponse, for example, has one of the most robust offerings in the industry with 100+ fully-customizable templates, thousands of integrations, and advanced automation and segmentation. However, it isn’t completely free; if you want access to all the advanced features of GetResponse, you need to sign up for a paid plan.
MailChimp is a solid, easy-to-use platform that allows you to create a variety of email campaigns and track their performance with analytics. Its drag-and-drop editor is easy to use and its support team is always available. It also offers a lot of useful optimization tools, like split testing and behavior-based automation.
Benchmark has a wide array of modern-looking email templates, and a responsive interface that’s easy to navigate. The only downside is its low deliverability rates — especially to Outlook and Hotmail inboxes — but it’s still a decent choice for cost-conscious marketers.
YMLP is a free tool for creating newsletters and is surprisingly full of features; however, you’ll need a good understanding of HTML to make the most of this software. It also doesn’t offer a lot of support, but it’s a solid option for beginner email marketers who are willing to put in the work.
Omnisend is an ecommerce email marketing platform that’s designed with the needs of online retailers in mind. It has a strong focus on automation and a user-friendly, intuitive interface that makes it an ideal choice for small business owners who need to keep their emails simple yet effective.
Zoho is another popular email marketing service provider that includes a great selection of templates and a simple, flexible editor. Their free plan comes with a 5GB bandwidth allowance, email templates and a website builder. It also has plenty of SEO-optimization tools and a mobile-friendly design.
EngageBay’s Marketing Bay and All-in-One Suite are both packed with features to attract targeted web visitors, capture leads, nurture them and convert them into happy customers. Its email marketing tool, included in both plans, is easy to use and offers a number of features to personalize your emails.
You’ll need to pay to upgrade to the Pro plan to unlock A/B testing, behavior-based email automation, and advanced reporting. There are also a few other useful features, including ecommerce integrations and sales tracking.
