The internet is full of tools and tips that can help you market your business. Some of these are expensive and others are free. Whether you’re looking for marketing software, or just want to learn some new tricks, there are some fantastic tools that can help you get started and grow your business.
The best part is that these tools are incredibly helpful and easy to use. Plus, they are often backed by some of the biggest names in the industry!
Email and social media are great channels for marketing your brand. But to be effective, you need to make sure that your messages are relevant and interesting.
Fortunately, there are some fantastic free tools that can help you create and design your emails, social media posts, and landing pages. These tools will ensure that your content is relevant, interesting and compelling to your audience.
Hubspot is a well-known marketing tool that offers a wide range of templates and features. From email marketing to mobile ad campaigns, this software is an excellent choice for small businesses that are just starting out in the world of digital marketing.
Canva is a free graphic design tool that allows you to create gorgeous visual content for your business. It has thousands of free templates to choose from, and you can also customize the design of your content.
Google AdWords is an advertising platform that allows you to bid on keywords and search terms that will drive traffic to your site. It’s a powerful tool that can help you rank on the first page of Google and drive customers to your website.
The tool allows you to set up campaign goals, create email newsletters and monitor your results. Its dashboards are easy to understand and can be customized to suit your needs.
OptiMonk is an online tool that helps marketers deliver targeted content to specific audiences. It can be used to deliver personalized popups that are based on customer intent, which can increase click-through rates and conversions.
Its interface is simple and user-friendly, and it can help you build your email list by allowing you to segment your subscribers based on their interests and preferences. You can even use it to target a particular demographic or country, ensuring that your message is personalized and relevant.
SimilarWeb is a great way to find out which sites your competitors are linking to. It gives you detailed information about the type of traffic your competitor is getting, including direct, social and referrals.
You can also view their page authority, domain authority and other important metrics to see how your competition is performing. This can help you determine if you should link to them or not.
A/B testing is an essential tool for any online marketer, and this free tool from Google will help you test different items on your site. You can A/B test your headlines, CTAs and layouts to improve your conversion rate and ROI.
Another great marketing tool from Google is the Headline Analyzer. This tool is free and will give you some insights into what words are most effective at creating emotional response from your audience.