Marketing is an important part of any business, and the internet offers a wide array of tools to help you market your business. However, it can be overwhelming to choose the right tool for your specific needs and budget. Fortunately, there are many free Internet marketing tools that can give your business a boost without breaking the bank.
The use of emails is an important tool for small businesses, as they can target leads with personalized messages and increase sales. There are many email marketing software available, but MailChimp is a popular option for small businesses that want to get started with email marketing. The platform is free for up to 2,000 subscribers and allows you to send surveys, create tags and do basic audience segmentation.
2. Social media
Marketing through social media platforms is a great way to reach a wide audience and boost your business. While social media can be difficult to track, there are many online marketing tools that can make it easier.
3. Website analytics
Google Analytics is one of the most used digital marketing tools, and it’s free to use. This tool provides information about your website’s traffic and conversions, and can help you decide what strategies are working best for your business.
Using keywords is crucial for search engine optimization (SEO) and can help you rank higher in Google’s results pages. There are a number of free keyword research tools out there that can help you find the right words for your SEO campaigns.
5. Customer surveying
In-person surveys can be costly, but online surveys can be a great way to get feedback on your products and services. SurveyMonkey is one of the best online survey tools for free, and it allows you to send surveys across multiple channels like email, web, and mobile.
6. Google Alerts
Getting mentions of your brand or competitors online is crucial to marketing success, and Google Alerts is one of the easiest ways to do it. This tool will help you track content that mentions your company and your competitors, so you can respond to any negative or positive reviews you receive.
7. Local SEO
Moz Local is a powerful online marketing tool that can help you optimize your local business listing on Google and other major directories. It gives you the information you need to improve your virtual presence, including keywords and organic ranking.
8. Link building
Another essential part of any marketing strategy is link building. The use of backlinks can increase your site’s search engine rankings, which can lead to more traffic and leads. Luckily, there are plenty of free link building tools out there that can help you find good links to use in your digital marketing campaign.
9. Designing custom visual content
There are a number of online marketing tools that can help you design custom visual content, such as infographics and proposals. Canva is an excellent online design tool that allows you to create eye-catching graphics for your blog posts and other marketing materials.